I'd never worn gel eyeliners before I got this one from Essence. For one thing, they're generally more expensive than other types of eyeliners; for another, I wasn't sure I'd be able to pull off the application. After Karen from Makeup and Beauty Blog gave a rave review to the Essence gel eyeliner, though, I added it to my mental list of things to get, and after successfully refraining from buying it for awhile, I finally caved. I was torn about which color to get, but ended up deciding on the basic black Midnight in Paris, since I don't have any other black eyeliners that I like (the Wet N Wild one I got I was not a fan of). Though I usually choose to do dark colored eyeliner (green, blue, purple, brown), there are times I want the nice bold line that only black liner can give (these times usually overlap with when I want to wear mascara!).